Food delivery service Uber Eats has enlisted former Premier League managers Sam Allardyce, Tony Pulis and Alan Pardew to kickstart a new partnership with Sky Sports.
Uber Eats’ collaboration with the broadcaster will see a series of sponsorship idents starring Allardyce, Pulis and Pardew air during live Premier League matches starting with the season opener between Liverpool and Bournemouth tonight (15 August).
“The beautiful game is at the core of British culture and for many, nothing matters more than those all important 90 minutes,” said Matthew Price, GM of Uber Eats UK, Ireland and Northern Europe.
“Our new campaign highlights that from pre-match nerves to full-time celebrations, Uber Eats is the perfect accompaniment to help people enjoy their downtime.”
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Created by London agency Mother, the films were directed by Freddie Mandy through Smuggler and will run throughout Sky Sports’ coverage of the 2025-26 season.
Omar El-Gammal, head of cultural insight at Mother added: “Food, entertainment, and respite from the daily grind of expectations go hand-in-hand, and Uber Eats can play an integral part in that.
“So we wanted to dramatise that by bringing together these Premier League legends to show us how, after lengthy careers, Uber Eats allows them to sit back and enjoy a bit of well-deserved downtime.”
