London agency BMB has bolstered its senior team with the appointment of Sarah Clark as its new chief strategy officer. She takes up her new role effective immediately.

Clark will join up with BMB’s senior leadership team after spending more than two decades with WPP agency T&P, where she worked across some the UK’s biggest brands, including British Gas, Hive, NatWest, Argos, TalkTalk, The Carphone Warehouse, RNIB and The Prince’s Trust.

On her appointment, Clark said: :“I’ve always believed that the best creativity comes from understanding people better – their emotions, their needs and niggles, their stories, hopes, dreams, frustrations and challenges. BMB’s commitment to ‘being human’ isn’t just a tagline – it’s something you can feel the moment you step inside the agency.

“I’m thrilled to be joining a team that’s not only bold and imaginative, but also deeply grounded in what really matters to people. It could not be a better time to remind ourselves that the creative industry is first and foremost a human industry.”

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Her arrival is intended to act as a “pivotal moment” for the agency, as its looks to “double down” on creativity as a vehicle to making brands more relevant in customers’ lives.

Laurent Simon, chief creative officer at BMB added: “In Clarky, we’ve found a partner who embodies the very best of modern strategy – intuitive, imaginative and commercially sharp. A wonderful addition that will enhance tenfold what makes us unique: Digging deep and leaping far.

“But even more than that, she brings clarity, heart, and infectious energy, all of which make her a brilliant fit for BMB and our ambition to produce work that truly moves people. We couldn’t be more delighted to have her on board.”