Heathrow Airport is spotlighting the variety and range of its retail shopping offering in a new campaign designed to tap into the peak of the summer travel season.

Developed in collaboration with London-based creative agency St Luke’s, ‘Be spoilt for choice’ will run across digital channels in London and South East England from today (11 August) through to 15 September initially, with plans to roll out across more channels in the new year.

“This playful campaign shines a light on the range of shopping, food and beverage that is available at Heathrow, transforming the airport experience into a destination for style and convenience,” said Meenal Varsani, head of marketing, loyalty and customer engagement at Heathrow.

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The new outdoor campaign highlights that with over 250 stores, shopping at the airport can offer an extensive range of choice, perks, and many items travellers might need before, during, and after their journey.

Richard Denney, joint chief creative officer at St Luke’s added: “Heathrow’s retail offering is second to none so what better way to prove it than with a campaign that sells it with style, wit and a wink.”