Travel firm Brittany Ferries is celebrating its sponsorship of ITV’s Cannel Island Weather programme with a new campaign featuring a series of six idents.
Developed in partnership with creative agency McCann Bristol, ‘The Weather Catcher’ tells the story of an “imaginative island boy” who collects weather in jars, bringing the “magic of meteorology” to life.
Each individual spot will look to capture a “unique moment of creativity”, such as the boy playing marbles with hail, discovering gold at the end of a rainbow, and using sunlight as a comforting night light.
“It’s a creative challenge to land an idea in five seconds,” said Zane Radcliffe, ECD of McCann Bristol.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
“The Weather Catcher does this in a quirky and utterly charming way, where the individual spots – tiny stories in their own right – combine to hint at a longer-form, magical drama.”
Directed by Olivier Richomme and produced by Chief Manchester, the brand’s campaign will feature prominently across the ITV portfolio through to May 2026.
Andrea Smith, head of acquisition marketing at Brittany Ferries added: “We’re thrilled to bring the magic of island life to viewers through this enchanting campaign.
“The Weather Catcher beautifully reflects the spirit of discovery and wonder that Brittany Ferries strives to deliver on every journey, and we’re proud to share this story with the Channel Islands community.”
