Historic Belgian beer Stella Artois is celebrating International Beer Day by giving lager lovers in the UK the chance to swap any beer bottle cap for a free pint at participating pubs.

‘Perfect Trade’ will enable punters to enjoy a pint of Stella Artois for free, all while supporting their local pub, with the campaign set to run throughout London and Manchester. The promotion will run from 1 to 3 August.

The swap will be available at all pub enrolled in the brand’s ‘Perfect Serve’ quality programme, and will aim to spotlight the important role pubs play in our lives as gathering places for people to come together, as well as the support they provide for local communities.

The pubs taking part in London will be:
• Sir Richard Steele, 97 Haverstock Hill, London, NW34RL
• The Northumberland Arms, 141 King’s Cross Road, London, WC1X9BJ
• La-Yam Rooftop, Kingsbourne House, 229-231 High Holborn, London, WC1V7DA
• 21 Soho, 2 Sutton Row, London, W1D4NR
• The Blue Posts, 22 Berwick Street, London W1F 0QA
• The Marquis, 51-52 Chandos Place, London, WC2N4HS
• Brood, 1-6 Green Dragon Court, London, SE19AW

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And those in Manchester:
• Bay Horse Tavern, 35-37 Thomas Street, Manchester, M41NA
• Smithfield Social, 53-55 Thomas Street, Manchester, M41NA
• Quarter House, 11 Stevenson Square, Manchester, M11DB

“The perfect serve of Stella Artois is enjoyed in a chalice at bars and pubs – it’s where the brand was built, and where real connections begin,” said Jessica McGeorge-Stevens, global brands marketing director, Europe at AB InBev.

“Our Perfect Serve initiative is not just about delivering a perfect pint of Stella Artois, it’s about ensuring pubs and bars continue to thrive and have the support to continue their important work in communities across the UK. So, this International Beer Day, bring a beer cap, get a pint on us, and raise a glass to your local pub.”