Strategic and social creative agency OK Cool has appointed Billion Dollar Boy’s Alex Williamson (left) as its new executive creative director as it looks to bolsters its leadership.

Williamson will bring over 15 years’-worth of experience in creative and design roles to the agency, having previously held senior positions at Ogilvy, Vice Media and theAudience, developing work for brands including Ikea, Dove, Lynx, Hellmann’s, Nespresso and Lush Cosmetics.

In his new role, Williamson will be tasked with strengthening OK Cool’s creative team and output, while developing social-first, culturally driven ideas that aim to “push creative boundaries” and “set new standards” for the industry.

“What drew me to OK Cool is the ambition to make work that actually matters. Not just to industry peers, but to real people,” said Willamson.

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“The kind of ideas that get talked about at the school gates, in group chats, at the pub. Work that earns its place in culture because it’s loved, not just awarded. That’s a huge creative challenge and exactly the kind I live for.

Joining Williamson will be the agency’s first head of creator partnerships, Maxime Rozencwajg (right), who also joins from Billion Dollar Boy, where he held the role of senior account director.

Rozencwajg added: “What I love about OK COOL is their instinctive understanding of culture and the role creators play within it.

“This role is a chance for me to go even further in the creator space – focusing on innovation, creativity and building campaigns that make a real cultural impact.