The Ashmolean Museum in Oxford is celebrating the creative partnership between artist Stanley Donwood and Radiohead’s Thom Yorke with an interactive out-of-home campaign.
Developed by creative agency Anything is Possible in collaboration with Jack Arts and Posterscope, the work will be centred around a set of tear-away posters, giving passers-by a chance to take home their “very own piece” of limited edition art.
The first poster will feature the main exhibition image, Stanley Donwood and Thom Yorke’s painting ‘Get Out Before Saturday’. Tearing it away will reveal a simple white-out-of-black poster with the exhibition title and Ashmolean logo.
“We are thrilled to collaborate with Anything is Possible to bring Stanley Donwood and Thom Yorke’s extraordinary and era-defining creations out of Oxford and into the beating heart of London,” said Phil Brooks, marketing manager for the Ashmolean.
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“This exhibition is the first to celebrate and reflect on three decades of creative partnership, and we look forward to sharing these iconic images with both dedicated fans and new audiences alike.”
The campaign is designed to extend the reach of the Oxford-based exhibition into London and beyond. It breaks on this week, ahead of the exhibition’s opening on 6 August, and will run for two weeks.
Sam Fenton Elstone, CEO of Anything is Possible added: “Partnering with the Ashmolean team has been an inspiring journey for us at Anything is Possible. Together, we’ve reimagined Stanley Donwood and Thom Yorke’s visionary works for a London audience with two standout OOH activations, and we can’t wait to see both Radiohead’s army of devoted fans and newcomers alike engage with these powerful immersive pieces.
“The tear-off/take-home posters and selfie-magnet 3D placement both have unique features for extending the campaign beyond the city walls and into wider communities, showing how powerful OOH is when approached with great creativity and an eye for your audience.”
