Soft drink brand Pepsi Max is backing England Lionesses ahead of their crunch Euro 2025 final against Spain in Basel on Sunday with a celebratory out-of-home campaign.
Forming part of the US firm’s ongoing ‘Thirsty for More’ brand platform, this latest activation will see existing assets repurposed to feature empowering messages such as ‘Thirsty For The Final Roar’, ‘Thirsty For Euro Glory’, and ‘Thirsty To Bring It Home.’
“We’re passionate about the growth of the women’s football and showcasing the skill and support of the female game. As a proud partner of the UEFA Euro 2025 tournament, it’s fantastic to witness the excitement ripple across the country as we approach the final,” said Steven Hind, CMO of beverages UK and Ireland at PepsiCo.
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“Our latest campaign underscores Pepsi Max’s ongoing commitment to supporting women’s football. No matter what the outcome on Sunday, it’s been an exhilarating tournament and we’re confident it’s been another huge step forward for women’s football.”
The campaign also marks Pepsi’s status as an official sponsor of the tournament, with the billboards set to include brand ambassadors and England stars Lauren James and Leah Williamson.
