Breakdown service Green Flag is spotlighting the speed with which its technicians respond to customers who need help in a new omnichannel campaign.

Crafted in partnership with London agency VCCP in its first work for the firm since securing its account in December last year, ‘Nothing Beats Near’ will be centred around a customer-focused 30-second spot.

“This campaign is a fun, but powerful reminder that our local rescue network gives drivers peace of mind wherever they are. When you break down, nothing beats having someone nearby who knows the roads and can get you moving again,” said Lucy Brooksbank, marketing chapter area lead at Green Flag.

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Launching today (25 July) during ITV’s Emmerdale, the creative highlights the unique power of Green Flag’s local rescue network to get drivers back on the road, fast. Media planning and buying was handled by Carat.

Bridget Limbrey, managing partner at VCCP added: “This campaign taps into a simple truth. When you’re stuck, speed matters. And no one gets there faster than someone who’s already nearby.

“‘Nothing Beats Near’ is a powerful platform that celebrates Green Flag’s biggest strength: local expertise, delivered with real pace.”