Footwear retailer Clarks has released its first school-themed TV ad in over a decade, highlighting the quality of its products, competitive pricing and new school uniform range.
Set to Justin Timberlake’s 2016 hit ‘Can’t Stop the Feeling’, ‘Quality You Expect, Prices You Didn’t’ was filmed at Clarks’ own Head Office and the Somerset-based Wells Cathedral School.
Including ‘playful’ cartoon characters, the campaign is driven by consumer insight and is designed to respond to what parents have said they want: trusted quality at an accessible price point – having frequently praised the brand’s comfort, but criticised its high prices.
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“We’ve worked hard to offer the same trusted Clarks quality at more accessible price points—without sacrificing design, materials, or fit,” said Dawn Porto, global head of product at Clarks.
“This year’s range is our most diverse yet, with fresh silhouettes, broader sizing and even schoolwear—all developed to give families more choice and better value.”
Clarks’ school and accessory range is now available online and at selected stores including: Westfield White City (London), Teesside Park, Merry Hill, Old Trafford, Kingston, Milton Keynes, Reading, Sheffield Meadowhall, Bournemouth Castlepoint, Fosse Park, and Street, Somerset, as well as at Clarks.com.
