Sports drink brand Lucozade has launched a custom set of trading cards celebrating tradespeople.

The ‘Tradies All Star’ cards were crafted in collaboration with We Are Social’s sport division, We Are Social Sport.

Each card features strength, speed, wits, and endurance stats alongside an All-Stars rating. All the statistics were sourced from Checkatrade.

Annabel Rawsthorne, brand manager at Lucozade, said: “Tradies are some of the hardest working people out there. We wanted to take a moment to appreciate their work, endurance, and the energy they bring to site life. We were able to tap into the heart of tradie culture and create content that not only truly resonates with our audience but also captures the spirit of tradies across the country.”

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As part of the marketing drive, Lucozade filmed footage of apprentices showing off the cards to their teams. The footage was then shown on the beverage brand’s social media channels.

The firm will also launch social content featuring creator Kris Fox Devos joining an on-site crew during their afternoon break. The crew are seen ranking each other based on their tradie scores

Joe Weston, head of We Are Social Sport, said:  “We wanted to tap into a culture that’s already buzzing on social, where sport stats and player performances are constantly tracked and celebrated. Tradies’ work is just as demanding and their progress just as measurable. By connecting these two worlds through a social-first lens and using a platform that sports fans have loved for years, we’re creating an instant connection between them.”