Lucozade has brought on board Jude Bellingham in its newest sponsorship deal, with Bellingham to feature in a high energy social post.
Watch: Lucozade ‘brings the energy’ with new masterbrand
Lucozade unveils a new masterbrand platform which unites its three key drinks, and will be supported by a campaign across TV, social and more.
‘The silence is deafening’ – World Cup sponsors need to support LGBTQIA+ all year round, says Outvertising
Outvertising co-director of advocacy and activism shares the ways in which brands can support the LGBTQIA+ community during the World Cup.
LGBTQIA+ ad industry advocate group calls for brand and agency ‘allyship’ during World Cup
Outvertising, a voice for the LGBTQIA+ community within the ad industry, has asked brands and agencies for ‘allyship’ during the World Cup.
Lucozade launches limited-edition festive jumper in time for winter world cup
Lucozade Sport has partnered with London agency Adam&EveDDB to launch a limited-edition football jumper to celebrate the upcoming festive…
Lucozade taps Amelia Dimoldenberg for latest campaign
Lucozade has partnered with with journalist and comedian Amelia Dimoldenberg on a new campaign to promote Lucozade Alert.
Lucozade partners with FA to give shoppers exclusive access to England football team
Lucozade Sport has partnered with the Football Association to give customers the chance to win an ‘Ultimate Football Experience’.