Coca-Cola and theme park operator Merlin have partnered up to make sustainability more rewarding for families.

For the fourth year in a row, the brands have collaborated to give the public a chance to win VIP experiences at some of the top family attractions in the UK.

To be in with a chance of winning, consumers need to recycle an empty 500ml plastic bottle at one of the reverse vending machines located across Merlin Entertainment’s attractions.

Since the vending machines were first introduced, 175,000 plastic bottles have been collected.

Elodie Peribere, marketing director at Coca-Cola Great Britain said: “We’re thrilled to continue our partnership with Merlin Entertainments for a fourth year, turning recycling into an exciting opportunity for families and thrill seekers across the UK to win fantastic prizes.

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“The reverse vending machines are a fun and impactful way to encourage sustainable habits while creating magical memories.”

Prizes include a trip to Cadbury’s World with a Cadbury Character Afternoon Tea included and a giraffe encounter at Chessington World of Adventures Resort. Other prizes to be won include a snorkelling with sharks experience at Sea Life Blackpool and a behind-the-scenes tour of Sharkbait Reef at Alton Towers Resort.

Sarah Kilgannon, head of partnerships UK, at Merlin said: “We’re committed to creating unforgettable experiences in ways that are both responsible and sustainable.

“Partnering with Coca-Cola for a fourth year allows us to reward families for making environmentally conscious choices, turning something as simple as recycling a bottle into something extraordinary,” she added.