Radio station Kiss has collaborated with confectionery company Mars Wrigley to bring six of its brands – M&Ms, Twix, Celebrations, Extra, Snickers and Maltesers – to listeners across the UK.
The year-long partnership sees the brands featured across Kiss’s platform, including its weekend radio show The Sunday Roast hosted by Pete Wicks and Olivia Attwood.
The deal was brokered by Essencemediacom.
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Rebecca Frank, content director, Kiss, said: “After a Sunday Roast, you always want something sweet – so it’s a real treat to welcome Mars as our partner. With Pete and Olivia’s unique chemistry, this partnership is the perfect way to make some of Mars’ most-loved brands ‘taste even better together and bring them into everyday life.”
Laura Boothroyd, media director UKI at Mars Wrigley, added: “This partnership is all about reaching the right people in the right environment. By tapping into KISS’ multi-platform offering, we can keep our brands front-of-mind with an audience that shares our passion for entertainment and culture.”
