The new Snickers campaign launches ahead of the Euros this summer, positioning the chocolate bar as the go-to snack for football supporters.
Mars on-screen ads reach gender parity with 50% boost in female representation
Female characters now comprise 49.9% of all people shown across Mars on-screen ads, although the global brand admits it “still has work to do to”.
M&M’s calls on the UK to share the egg-citement this Easter
M&M’s is encouraging the public to ‘Easter Together’ this year with a new seasonal integrated campaign developed in collaboration with…
M&M’s unveils playful Halloween spot that encourages self-expression
M&M’s has this week unveiled a new Halloween campaign, encouraging people to celebrate the holiday in their own unique way.
Mars boasts 45% female representation in ads, up 11% from 2018
Mars has announced that it has increased female representation across its advertising portfolio by 11% since it began auditing such figures in 2018.