Train Operator Greater Anglia has unveiled a new campaign showcasing how easy it is to travel from East Anglia to London via train.

Part of its ‘Bringing London Closer’ brand platform, the marketing drive was devised by creative agency Atomic London in collaboration with Illusion CGI studio.

Central to the work is a visual of a folded map with a train tunnel running through it, the creative highlights popular London destinations such as the Old Vic, Liberty department store and Camden Lock.

According to the operator, the campaign aims to increase summer leisure bookings into London.

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​Louise Rudaizky, managing director at Atomic London, said, “We wanted to visually express the idea that London isn’t far away, it’s right there, just a smooth train ride from East Anglia.

“The folded map tunnel device is a simple but joyful expression of that. We’re genuinely thrilled with the craft and character that’s gone into these posters. It’s a lovely continuation of a campaign that’s already brought so much wit and warmth to the story we’re telling for Greater Anglia.”

It will run across cinema, TV, online video, digital audio and out-of-home.

Bicycle London handled media planning and buying.