Stock photo bank Shutterstock has unveiled its new AI offerings along with a “bold” rebrand.

Its new features include unlimited downloads, generative AI Pro, AI Data Licensing, Giphy Ads and scalable, end-to-end creative content production.

The refresh aims to consolidate its position as a “partner for creatives, businesses and brand leaders”.

“For more than twenty years, Shutterstock has been the engine behind countless creative successes across entertainment, tech, finance, healthcare and essentially every major professional industry,” said Shutterstock’s vice president of brand strategy, Allison Sitzman.

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“This rebrand is about showcasing our breadth, depth and the full power of our platform to empower brands and creators to meet and exceed the demands of modern storytelling. Our new identity reflects our commitment to delivering fast, agile and highly effective creative solutions at any scale.”

The rebrand follows the merger of Shutterstock and Getty Images earlier this year.

“The future of storytelling demands speed and intelligence to compete in a highly saturated market, and businesses that effectively solve for this outperform competitors across every meaningful metric, from customer engagement to revenue growth and more,” said Aimee Egan, chief enterprise officer at Shutterstock.

“Our new identity is a symbol of the investments we’ve made in scalable AI and data-driven content solutions that meet our customers where they can tackle their business challenges head-on.”