Italian beer brand Peroni Nastro Azzurro is celebrating the second year of its partnership with the Ferrari Formula 1 team by bringing a taste of the elite racing championship to London.
From 3 to 5 July the firm will be running the immersive ‘House of Peroni Nastro Azzurro 0.0%: Our Grid’ pop-up in Covent Garden, inviting racing enthusiasts and beer lovers to enjoy an Italian-themed experience.
Fans will be able to take part in a curated line-up of activities, including a pizza masterclass with 50 Top Pizza Europa no.1 Pizza Chef Michele Pascarella, and a cocktail workshop hosted by “world-renowned” mixologist Federico Riezzo.
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“We’re proud to bring The House of Peroni Nastro Azzurro 0.0%: Our Grid to London – an experience that embodies everything our partnership with Scuderia Ferrari HP stands for: passion, precision and premium Italian style,” said Rob Hobart, marketing director as Peroni owner Asahi UK.
“As we enter our second year together, we’re excited to give fans a unique opportunity to get closer to the world of F1, all while enjoying the refreshing taste of Peroni Nastro Azzurro 0.0%.”
Interactive racing games will also be available where visitors will be able to compete for daily prizes.
Meanwhile, a dedicated cinema room will screen a handpicked selection of Lewis Hamilton and Charles Leclerc’s favourite films, including ‘Ferris Bueller’s Day Off.’
