The UK state-owned economic development bank the British Business Bank, which aims to improve access to finance for small businesses, has initiated a media review.

According to Campaign, the firm is now searching for an agency to oversee its media planning and buying, as well as the implementation of a campaign for its Start Up Loans programme, which had previously been managed separately.

The account is currently held by the IPG-owned UM Birmingham, and was put out to tender on Monday (16 June).

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It states the review is due to be completed by August, with the new contract starting in October. It will be worth £4.2 million over three years, with the option to extend through to 2030.

Neither the British Business Bank, nor UM Birmingham have yet commented on the news. The bank has also been working with Red Brick Road as its organic social media agency since 2023.