Acamar Films has named BBC Studios Digital Brands as its global commercial agent for its preschool property Bing.

The deal sees BBC Studios Digital Brands manage advertising sales and brand partnerships for Bing’s YouTube content. The property has 65 channels in 30 languages.

“We are thrilled to welcome Bing to the BBC Studios Digital Brands family,” said Jasmine Dawson, SVP Digital at BBC Studios.

“This partnership not only enriches our portfolio with one of the most respected and loved preschool properties globally but also unlocks incredible commercial potential, giving advertisers the opportunity to connect meaningfully with families and young viewers through tailored, impactful campaigns on a trusted platform.”

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The agency’s portfolio includes Bluey, BBC Earth and Doctor Who.

Mikael Shields, CEO Acamar Films, producer of Bing said: “We are delighted to announce this new partnership, and to work more closely with the extraordinary Digital Brands team at BBC Studios.

“Their expertise in delivering trusted new brand collaborations for Bing will increase our engagement and revenues. It will also strengthen us in our global mission to continue to create premium content which supports the healthy development of young children worldwide”.