Creative agency Ralph has unveiled CannesFessions, an anonymous hotline allowing members of adland to admit their craziest stories from the event.

According to the agency, the hotline enables festival goers to “clear their consciences and be absolved of their sins” by calling the automated hotline.

Ralph co-founder and CEO Chris Hassell explained: “We just wanted to bring a bit of fun to Cannes. There’s nothing as entertaining as a good bit of gossip and Ralph is in the entertainment business after all, so we thought, why not?”

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The messages will be run through an “anonymiser engine” to ensure no one can be identified.

Ralph’s chief growth officer Gareth Jones added: “Cannes is about celebrating hard work, craft and creative excellence, but we thought we should also acknowledge the fun, frivolity and ‘oh fuck!’ moments that help make it all happen.”

The confessions will be turned into a feature, podcast or piece in Ralph’s magazine.