The Advertising Standards authority (ASA) has banned a series of adverts for Twix from confectionery brand Mars Wrigley.

The TV and video-on-demand films were seen in March 2025.

They showed a man being followed in his car by a secondary vehicle. The man accelerated and swerved, breaking through a metal barrier. He and his vehicle were then shown falling down a hill, while the second car remained at the crash site.

The first automobile was placed upside down on top of an identical car. The doubled vehicle sped off to text that read: “Two is more than one Twix.”

Five complaints were issued against the campaign as it was believed the work promoted dangerous driving.

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The confectionery firm responded to the watchdog’s query, stating: “The ad had a cinematic presentation and was set in a separate world that was absurd, fantastical and removed from reality.”

The brand added, the spots were split into two parts, with the first part showing a good vs bad theme reminiscent of classic car films, and the second part of the ad depicted a scenario that was “clearly exaggerated and not possible in reality”.

However, the regulator said: “The CAP and BCAP Codes stated that ads must not condone or encourage irresponsible driving or a breach of the legal requirements of the Highway Code.”

It upheld the motion banning the ad and ruled it must not appear again in its current form.