Fast food chain KFC has partnered with London fashion house Aries to release what the brand is calling the “drippiest collab of the year” – the ‘Gravy Drip Collection’.
Developed in collaboration with creative agency Mother and PR agency Freuds, the “bold ten-piece capsule” will look to blend streetwear with “liquid gold”, in an homage to KFC’s popular gravy.
“When we thought about bringing the nation’s gravy obsession into the world of fashion, we knew there was only one brand iconic and fearless enough to do it with us, Aries,” said Phoebe Syms, brand manager at KFC UK and Ireland.
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“This is more than just a collab, it’s the ultimate gravy drip, a love letter to our liquid gold.”
The KFC x Aries Gravy Drip collection is set to be made available in limited quantities on ariesarise.com, and will be amplified by images shot by photographer Douglas Irvine, with a creative evoking “Renaissance opulence”.
Sofia Prantera, founder of Aries added: “We wanted to create something beautifully executed with a subtle touch of irony. The idea of reverence, ritual, and indulgence evoked the spirit of a Roman feast and a celebration of excess.”
