Non-alcoholic beer brand Heineken 0.0 has been named as the official partner of the upcoming Hollywood blockbuster F1 The Movie, set to hit theatres on 25 June.

The move will form part of the Dutch brewer’s long-running partnership with the Formula 1 racing championship, and will be amplified via in-film integration and a platform reinforcing its moderation messaging to a global audience.

The campaign will primarily be led by a star-studded TV spot produced by the film’s own director, Joseph Kosinski, featuring two of the film’s leading men, Brad Pitt and Damson Idris.

“At Heineken, we believe culture has the power to shape behaviour. By becoming part of F1 The Movie, we’re taking the conversation around moderation into a space that’s global, influential, and emotionally engaging,” said Nabil Nasser, global head of the Heineken brand.

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“This partnership isn’t just about visibility – it’s about making alcohol-free choices feel natural, accepted and relevant in the moments that matter, especially in social settings. As leaders in the 0.0 category, we’re committed to redefine what it means to choose moderation today.”

Through this wide-ranging collaboration, the brand says that it hopes to “demonstrate the growing intersection between sport, entertainment and brand values” with Heineken 0.0 positioning itself not just as a beverage choice, but a cultural one.

Kosinski added: “This film isn’t just about the speed and spectacle of Formula 1, it’s about the emotion and culture around it. Every detail mattered, including our partnerships.

“We wanted collaborators who understood the world we were building and the shift in how people connect with sport today. Their presence in the film feels authentic, and that was essential to me as a storyteller.”