Premier League side Tottenham Hotspur is celebrating the “unbreakable bond between fan and club” with a new omnichannel campaign to mark the release of its 2025-26 kit.
Crafted in partnership with creative agency T&P, ‘Take a Vow’ will be centred around a “rousing” spot starring former captain Ledley King, who will lead players, staff and fans in a collective vow of loyalty.
According to the agency, this launch intends to emulate “the rollercoaster of emotions that have always been part and parcel of being a Spurs supporter”.
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“To launch the Spurs Home Kit after a season that epitomised the highs and lows of football, it seemed a particularly pertinent moment to honour the unbreakable, unwavering loyalty Spurs supporters have shown over generations,” said Sam Collins, creative at T&P.
“Inspired by an iconic piece of football commentary, ‘Take a Vow’ is a rallying cry to the Tottenham Hotspur faithful. A reminder that through it all, the love they have for their club endures.”
Despite a poor league performance, the London club will compete in the UEFA Super Cup and next season’s Champions League after defeating Manchester United in the Europa League final earlier this month.
