Squash brand Robinsons is looking to capture “little but heartfelt moments of parent and child re-connection” with a family-focused new campaign.
Created by London agency Lucky Generals in its first work for the Britvic-owned brand, the clip is reportedly based on the insight that the first three minutes of a child’s return from school are actually some of the most important moments for children and parents to reconnect.
Forming the first piece of work in Robinsons’ ‘Real Love in Every Drop’ brand platform, the creative will look to place squash at the heart of this moment of re-connection.
“We are delighted with the way Lucky Generals have captured the essence of what we are striving to achieve for Robinsons, delivering product and emotional superiority of this much-loved soft drinks icon,” said Clare Brosnan, Robinsons Brand marketing director at Carlsberg Britvic.
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“The Real Love in Every Drop campaign is a new and powerful brand platform that celebrates the role that Robinsons has played in family life for generations”.
The film premiered at the weekend on TV during the Britain’s Got Talent final (1 June) and will also run across cinemas, radio, social and PR, alongside a wide-ranging out-of-home campaign. Media planning and buying was handled by T&P.
