Train operator Hull Train has unveiled new ads showcasing the best of Hull and London with TV star Jack Marriner-Brown.
Crafted by creative agency CWA, the marketing drive comprises of 13 videos, which see Marriner-Brown guide viewers around must see destinations such as the London Eye and Borough Market.
Creative for the campaign features the tagline ‘burst into summer’.
Marriner-Brown has appeared in TV shows The Apocalypse Box, The Starving Swans and The Traitors UK.
He said: “As a proud Yorkshireman and regular traveller with Hull Trains, I was honoured to be asked to be part of this project.”
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“Both my beloved Hull and the iconic London are full of hidden gems and exciting places to visit, so it’s a joy to be able to show those off. Thank you, once again, to the wonderful Hull Trains for looking after me and to everyone who worked on this project.”
The work follows on from a series released earlier this year to mark English Tourism Week.
Khalid Amin, head of digital and marketing for Hull Trains, said: “We’re delighted to have Jack onboard with us for our new summer marketing campaign, designed to show our customers the brilliant range of things they can do in both Hull and London. This new campaign is full of personality and some great ideas for days out with the family this summer.
“I’d like to thank Jack for his infectious energy which has truly brought this campaign to life. It marks a significant step forward in how we engage with people in the communities that we’re proud to serve.”
