British clothing retailer Fat Face is looking to embrace the “laid-back spirit of summer “with the launch of its new ‘Viva La Lazy campaign this week.
According to the brand, the campaign has been designed to ” inspire customers to switch off, slow down and embrace long summer days”, focusing on “effortless style and chilled summer moments.”
The work will be centred around a short film directed by filmmaker Kemi Anna Adeeko set at the famous Cubanitos Hotel in Ibiza, featuring sun-drenched scenes of “pure leisure” set to a “breezy” original score composed by Adeeko’s sister Lola Adeeko.
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“Working with my sister is always a dream because she immediately understands the vision,” commented Adeeko.
“So many families connect over their loved FatFace items so it’s beautiful to collaborate with Lola on the storytelling side of the brand. She’s incredibly talented, so it’s always amazing to work together.”
The campaign was further amplified by a summer-themed activation at Waterloo Station this week, whilst a paid social campaign will be running across Meta, TikTok, and YouTube.
