Alcohol brand St Germain Elderflower Liqueur has unveiled a new campaign starring Game of Thrones actress Sophie Turner.
Devised by creative agencies Nike and the marketing drive follows Turner as she takes a turn behind the bar, showing off her lack of culinary skills.
The campaign will play throughout the summer, with the brand releasing digital content collaborations, helping Turner to improve her abilities in the kitchen.
“I’m thrilled to continue my partnership with St Germain, a brand that not only embodies my philosophy of embracing the lighter side of life, but also makes me look pretty good behind a bar,” she said.
“I’m excited to finally show off my bartending skills in this summer’s sequel and, whilst I might not be a chef, when it comes to making the perfect drink, I’ve definitely found my signature – the St Germain Hugo Spritz.”
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As part of the campaign, the company has also launched activations across global hotspots such as London, St Tropez and the Amalfi Coast.
“We were thrilled to see how last year’s campaign resonated with audiences, much like the continued rise of the St Germain Hugo Spritz, which has grown year-over-year from trending cocktail to summer menu favourite,” said Emma Fox, global vice president of St Germain.
“Sophie Turner has played a key role in introducing spritz lovers to the St Germain Hugo Spritz’s lighter, fresher, and subtly sweet taste profile. Her effortless charm and joyful spirit continue to make her an ideal partner for the brand. We’re excited to unveil the next chapter of this campaign and inspire even more people to elevate their drinking occasions with the St Germain Hugo Spritz.”
