Online supermarket retail Ocado has launched a new brand platform reflecting the “highs and lows” of life.
Titled ‘Life Delivered’, the work showcases the supermarket’s reliability, delivering goods when customers really need them.
Devised by Uncommon Creative Studio, the platform kicks off with a multichannel campaign, including a hero spot featuring a summer birthday party.
The film is soundtracked to the Chemical Brothers’ Let Forever Be, with vocals from Oasis’ Noel Gallagher.
It follows consumer research that highlighted consumers valued reliability over value and convenience.
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“We know that our customers are spinning lots of plates and for many, Ocado plays a real role in reliably delivering what they need. We can’t wait to see it out in the world and look forward to seeing the response from customers.”
The film was crafted in collaboration with production firm Love Song. Media strategy was handled by Havas Media UK.
It will roll out across TV, cinema, out-of-home, print, YouTube, Meta, radio and audio.
Lucy Jameson, co-founder of Uncommon Creative Studio added: “Ocado is a fantastic brand, which deserves to be far better known than it is. They came to us in a moment of change, and we’re so excited for the launch of this platform, which we believe will really connect with a wider audience.
“In a Britain which often feels broken, reliability is exactly what people crave. They need brands they can trust amidst the chaos of life and everything it throws at us.”
