Bookmaker William Hill Vegas has unveiled a new brand platform aimed at repositioning it as a leader in the gaming and entertainment category.
The platform was devised by creative agency and production company Who Wot Why, who were awarded the account in January 2025.
The ‘As it should be’ marketing drive is centred around 360 campaign for the firm’s proprietary free-to-play game, Bonus Drop Boost.
It features a 15-foot stamp crashing down from a 100ft (real) crane to mint the William Hill Vegas hallmark into a gold disc.
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Hannah Cooper Best, head of brand at William Hill Vegas said: “Our new brand platform and campaign is a transformative moment for the William Hill Vegas brand.
“The work is a genuine reflection of the William Hill Vegas brand and the commitment we’ve made to our customers to ‘do things properly’. We’ve pulled that off with a level of confidence and commitment to a quality creative output which is a step-change for the brand.”
The campaign will run across AV, video-on-demand and social media channels. Media planning was handled by Wavemaker.
Sean Thompson, Who Wot Why’s Founder, Joint CCO and director of the films, said: “It is exciting to work with a brand that has the conviction for doing things for real, and at epic scale.
“The William Hill Vegas platform is all about ‘As it should be’ and we did exactly that. We can’t wait to tell more impactful stories like this for the brand.”
