Amazon Business is helping Peter Piper transform his modest greenhouse into a full-blown enterprise in the latest spot in its popular fantasy-inspired series.
Crafted in collaboration with London-based creative agency Joint, the quirky clip introduces Peter Piper as a savvy entrepreneur determined to transform his small pepper patch into a booming global business; which he achieves with the help of the e-commerce giant.
Directed by Traktor, with post-production from Rascal, the film aims to put a modern twist on a classic story, and follows on from Joint’s series of folklore-inspired spots for both Amazon Business and Insurance.
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“This is the campaign that keeps on giving. Rome, Da Vinci, pirates, Bo Peep and now Peter Piper. All epic stories, beautifully told,” said Algy Sharman, chief creative officer at Joint.
Peter Piper now joins Bo Peep and the Old Woman Who Lived in a Shoe to have been featured in Joint campaigns for Amazon, as well as 18th-century pirates, ancient Romans and even Leonardo Da Vinci.
