Casual dining chain Pizza Hut has sponsored Big Zuu and AJ Tracey’s Rich Flavours, a new entertainment series airing on Sky Max from 20 May.

The new series will see the rappers tour the globe to get a taste of the high life of the super-rich. It is a look into the world of fine dining, wealth and hoteliers.

Big Zuu said: “I’m really excited to be collaborating with Pizza Hut for the launch of my new show, Rich Flavours. We travelled the world sampling the best food there is, and now we’re bringing that energy home.”

Devised by Sky Media, Pizza Hut has launched a set of custom idents that appear before each episode, including a voice-over from Big Zuu.

The series includes two 15-second idents and three five-second idents.

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As part of the sponsorship, Pizza Hut will also release social content, featuring Big Zuu demonstrating his cooking skills alongside team members at the chain’s restaurants.

Jana Ulaite, chief marketing officer at Pizza Hut UK&I said: “We’re thrilled to be partnering with Big Zuu & AJ Tracey’s Rich Flavours a show as bold as our menu.”