Designer outlet and luxury retail destination Bicester Village has unveiled ‘What Will You Find?’, a new promotional campaign to celebrate its 30th anniversary.
The five-part episodic campaign will look to transport the audience into the “world of Bicester Village”, and will explore the guest experience it has offered visitors from around the world since 1995.
‘What Will You Find’ will form part of a new brand platform for the Oxfordshire shopping centre, at it aims to adopts an “unwavering passion to make a great experience” for all of its visitors.
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According to the venue, the five episodes will each explore a range of different themes, listing them as follows:
- The ‘sense of anticipation’ you feel prior to arriving at the Village and what you will find
- How the setting is “an unexpected encounter” and a playground for personal style and experience
- Bicester Village is ” a place to have it all” with no compromise on quality
- A full “magical excursion” of hospitality
- All in all “a day well spent”
Inspired by ‘magical realism’, the campaign takes everyday items, settings, scenarios and reimagines them into something extraordinary, looking to play upon the fantasy of luxury fashion, while remaining grounded in reality
