Confectionary brand Haribo has released the latest instalments in its popular, long-running ‘Kids’ Voices’ ad series, promoting its ‘Nostalgix’ and ‘Tangfastic’ ranges.
Devised by long-time creative agency partner Quiet Storm, the two new 20-second spots look to capture the youthful excitement of tucking into a pack of Haribo sweets.
The new Haribo Nostalgix packs will bring back the Rhubarb & Custard, Cola Cubes, Pear Drops and Pineapple Cubes flavours, with an updated recipe.
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“The ‘Kids’ Voices’ campaign has become an instantly recognisable brand asset for Haribo,” said Phil Murphy, VP of marketing at Haribo UK and Ireland.
“We hope the new ads put a smile on our consumers’ faces whether they are enjoying our latest innovation, Haribo Nostalgix or one of our classics in Haribo Tangfastics.”
The brand and the agency recently celebrated the ten-year anniversary of their first ‘Kids’ Voices’ film ‘Boardroom’. The campaign has since being rolled-out to more than 20 countries. Media planning and buying for the latest instalment was handled by Mindshare.
Trevor Robinson, founder and CEO of Quiet Storm said: “With over a decade of Kids’ Voices campaigns behind us, it feels apt to look back at the sweets of yesteryear with Haribo Nostalgix. It’s been a joy to add a nostalgic spin to a timeless format.”
