Pepsi names global female football ambassadors

Soft drinks brand Pepsi has named a new roster of global female football ambassadors.
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Soft drinks brand Pepsi has named a new roster of global female football ambassadors.

The new line up is made up of Alexia Putellas, Lauren James, Caroline Graham Hansen and Farah Jefry. They will join existing global ambassador Leah Williamson.

The signings come as Pepsi renewed its collaboration with UEFA Women’s Football to 2030.

Putellas said: “This is going to be a summer to remember, and to do it as a part of the Pepsi family is amazing. Our game is the fastest growing sport in the world, and I can’t wait for fans to see what we have coming up.”


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To celebrate the ambassadors, the beverage company has created four murals to pay homage to the players. James and Williamson will appear in London’s Chelsea and Holloway Road. Putella’s mural will pop up in Mollet de Valles, Spain, and Graham Hansen’s in Oslo, Norway.

Cathy Graham Kidd, senior marketing director at Pepsi said: “Our new ambassadors are not only incredible players, but have a thirst for more, a drive to succeed. That makes them one of a kind. The women’s game has rapidly become a global passion point and is gripping audiences across the world with unbeatable entertainment, incredible fan experiences and inspirational players.”

“For decades, Pepsi has redefined football culture. Now, we’re writing the next chapter by championing the unstoppable rise of women’s football and shining the global spotlight on these players. We are dedicated to supercharging the ever-growing global sporting phenomenon, bringing billions worldwide closer to the game, whilst drawing in a new generation of fans.”

BrandsCreative and CampaignsNewsPeople

Pepsi names global female football ambassadors

Soft drinks brand Pepsi has named a new roster of global female football ambassadors.

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Soft drinks brand Pepsi has named a new roster of global female football ambassadors.

The new line up is made up of Alexia Putellas, Lauren James, Caroline Graham Hansen and Farah Jefry. They will join existing global ambassador Leah Williamson.

The signings come as Pepsi renewed its collaboration with UEFA Women’s Football to 2030.

Putellas said: “This is going to be a summer to remember, and to do it as a part of the Pepsi family is amazing. Our game is the fastest growing sport in the world, and I can’t wait for fans to see what we have coming up.”


Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning


To celebrate the ambassadors, the beverage company has created four murals to pay homage to the players. James and Williamson will appear in London’s Chelsea and Holloway Road. Putella’s mural will pop up in Mollet de Valles, Spain, and Graham Hansen’s in Oslo, Norway.

Cathy Graham Kidd, senior marketing director at Pepsi said: “Our new ambassadors are not only incredible players, but have a thirst for more, a drive to succeed. That makes them one of a kind. The women’s game has rapidly become a global passion point and is gripping audiences across the world with unbeatable entertainment, incredible fan experiences and inspirational players.”

“For decades, Pepsi has redefined football culture. Now, we’re writing the next chapter by championing the unstoppable rise of women’s football and shining the global spotlight on these players. We are dedicated to supercharging the ever-growing global sporting phenomenon, bringing billions worldwide closer to the game, whilst drawing in a new generation of fans.”

BrandsCreative and CampaignsNewsPeople

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