Clothing brand George at Asda has unveiled its Summer 2025 collection starring Yasmin Le Bon.

The creative features Le Bon, one of the original supermodels, showcasing how George’s summer range can be taken from day to night.

She models pieces from the collection, such as a cotton maxi dress, a tailored khaki shorts suit, a knitted co-ord and palazzo pants.

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This marketing drive comes as both the supermarket and supermodel turn 60 this year.

“Fashion should be for everyone: George is a success story to be proud of,” said Le Bon.

“I am passionate about clothes that can lift your spirits, and having fun with fashion should be for everyone. Wearing something you love can bring joy and a pop of colour can brighten your day. It’s a privilege to be a part of this celebration,” she added.

Liz Evans, Asda’s chief commercial officer – non-food and retail managing director for George, said: “We’re incredibly excited to have Yasmin Le Bon as the face of our summer fashion collection. Yasmin’s timeless appeal resonates across generations, making her the perfect ambassador to represent our vibrant, inclusive, and fashion-forward pieces this season.”

“As proud members of the wider Asda family, we’re thrilled to be celebrating our 60th birthday, and partnering with an icon like Yasmin, who is also celebrating her 60th year, makes this milestone even more meaningful.”