Brand engagement agency Havas Play UK has expanded its management team with the promotion of Charlie Hugill (centre) to group managing partner and the hiring of Tom D’Arcy (right) and Karl Newman (left) as managing partners.
Hugill has been elevated from her managing partner role, having first joined the agency in 2014, she briefly worked at FRUKT and Rankin Creative (now The Hunger) before re-joining in 2021.
“[I’m] thrilled to continue my journey with Havas Play and especially excited to work with Tom and Karl who bring rich heritage and experience,” she said.
“With new clients and talent coming in, I’m excited to connect brands with passions, people and communities, driving business growth and taking the Play community to new heights.”
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The additions of D’Arcy and Newman comes as the firm looks to bolster its management structure, in a bid to push on to its next phase of growth and expand its client portfolio.
Havas Play UK managing director Lucy Basden-Smith said: “Thanks to a flurry of projects, wins and retentions since launching in 2023, we’re ready for our next phase of growth with expert talent leading our teams.
“In Charlie, Tom and Karl, we are capable of building brilliant integrated campaigns that help clients play meaningfully in culture,” she added.
D’Arcy joins Havas Play from his director of brand and content role at TransferRoom. He previously spent time in commercial roles at Manchester United and CSM Sport & Entertainment. Newman makes the switch from Publicis Media, where he rose to MD of content practice role in eight years at the agency.
