The IAB UK Last Thursday Club asks whether the rise of content creators signal a new era of influence – and what it all means for marketers.
Cadbury celebrates 200-year milestone with classic ad remake
Cadbury is celebrating its 200-year relationship with the chocolate-loving British public with an emotional reboot of a classic advert.
Aviva and ITV solve the nation’s finances with interactive puzzle campaign
Aviva has joined forces with ITV and Publicis Media for a series of interactive ‘visual puzzle’ ads, aimed at solving the nation’s financial puzzles.
Belvita partners with FareShare for hard-hitting food poverty campaign
Biscuit brand Belvita has partnered with food waste charity FareShare to help fight food insecurity and donate up to 100,000 meals to those in need.
ITV partners with Publicis to supercharge AV audience targeting
French agency Publicis Media has partnered with ITV and InfoSum to launch a campaign using Epsilon’s Core ID solution, in what is a UK first.
WACL unveils ‘50%’ campaign to encourage industry to fill half of CEO roles with women
WACL has unveiled ‘The 50%’ – a new campaign which hopes to encourage the advertising industry to fill 50% of its CEO roles with women.
Swarovski awards media account to Publicis Media agency Zenith
Swarovski has awarded its global media account to Publicis-owned creative agency Zenith, who will take over from Havas Media in January.
Starcom releases sustainability report to address ‘marketing tension’
Starcom has announced the launch of a new micro-site that includes a report on sustainability challenges within the industry.
Clarins to air first ever CTV ad campaign for its Double Serum
Skincare company Clarins has launched a new campaign for its Double Serum skincare range, leveraging CTV to broaden reach.