Trade tool retailer Screwfix has appointed M+C Saatchi Group UK as its new lead creative agency at the conclusion of a four-way competitive pitch process.
The London-based outfit will now be tasked with developing a distinctive new brand creative platform to support Screwfix’s next chapter of growth.
The creative will span a range of different touchpoints in a bid to connect with the retailer’s key target audience across the diverse ways it interacts with media.
“We were looking for a brilliant creative partner who could help us unlock the full potential of the Screwfix brand and business– one that understands and connects our specific audience, supports our award-winning omnichannel model, and helps us continue our growth,” said Screwfix marketing director, Jack Wallace.
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“The M+C Saatchi Group impressed us with their clarity of their strategic approach and energetic collaborative spirit throughout the process. We’re excited about the journey ahead and what we can achieve together.”
M+C Saatchi fought off stiff competition from Pablo, New Commercial Arts and The Gate to secure the account, with this latest win building on recent successes and aligning with the agency’s new Cultural Power proposition.
M+C Saatchi Group UK CEO, Jo Bacon added: “It’s been fantastic to see the energy and excitement around the Screwfix brand during the pitch process.
“We’ve brought together a bespoke team of specialists to help a much-loved brand go from strength to strength. This is a great win since launching our Cultural Power proposition with a brand that sits at the heart of British culture.”
