Sport nutrition brand Science in Sport has been named as the Official Nutrition Partner of five British sporting regulators.
The organisations are British Cycling, British Triathlon, Aquatics GB, England Netball and Great Britain Wheelchair Rugby.
Science in Sport will assist the bodies in their preparations for multiple events, including the World Championships, Olympic and Paralympic Games.
As part of the partnership, the firm will educate the broader participation communities of the governing bodies to improve understanding of nutrition in sports.
Dan Lampard, chief operating officer of Science in Sport, said: “It is a fantastic moment to become the Official Sports Nutrition Partner of five British governing bodies. Science in Sport brings decades of scientific research knowledge and a world-class range of nutritional products which will support British teams and athletes as they perform and compete on the highest stages.
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The company will continue to research to formulate “science-backed” products.
Science in Sport also works with British Rowing, England Athletics, Saracens Rugby, Tottenham Hotspur, cyclist Sir Chris Hoy and runner Eilish McColgan.
Performance director for the Great Britain Cycling Team, Stephen Park CBE added: “At GBCT, we work hard to provide our riders with the best quality support for all their training and nutrition needs and Science in Sport’s impressive range, performance knowledge and commitment to providing clean and certified products made them the clear choice to support our 140-strong squad on the road to LA.
“We are well-known for being world-leaders in innovation and constantly looking for additional performance gains, so we are incredibly excited to have found in Science in Sport a like-minded collaborator who are keen to develop world-leading nutrition solutions that will support our athletes with fuelling and recovery on their way to gold.”



