Styling brand Mark Hill scoops a clean sheet of sponsorship, with the signing of England goalkeeper Mary Earps, to capitalise on her big following.
‘The silence is deafening’ – World Cup sponsors need to support LGBTQIA+ all year round, says Outvertising
Outvertising co-director of advocacy and activism shares the ways in which brands can support the LGBTQIA+ community during the World Cup.
Ewe better watch out England: Paddy Power ad sees sheep pledge support to Wales in World Cup
Paddy Power has pledged allegiance to its ‘Celtic cousins’ in its latest Wales-supporting campaign ahead of the England Wales game tonight.
Marcus Rashford earns £38k per sponsored Instagram post as influencer marketing continues to grow
England and Manchester United forward, Marcus Rashford earns up to £37,950 per sponsored Instagram post.
Rice, Rice Baby: Müller teams up with Declan Rice for new marketing campaign
Müller Yogurts & Desserts has unveiled a multi-million pound Müller Rice campaign enlisting Declan Rice as its official brand ambassador.
Bukayo Saka features in Beats by Dre ‘Defy the Noise’ ad
Bukayo Saka has starred in Beats by Dre’s new marketing campaign ‘Defy the Noise’ which premieres ahead of the 2022 FIFA Qatar World Cup.
Declan Rice signs for CALM as its newest brand ambassador
West Ham and England star Declan Rice has been recruited by CALM (Campaign Against Living Miserably) to be its latest brand ambassador.
Michael Owen deletes NFT tweet after ASA contact
Michael Owen has deleted a tweet that promoted a non-fungible token (NFT) after being contacted by the Advertising Standards Authority.
M&S Food teams up with UK national football teams to promote ‘Eat Well, Play Well’
M&S Food has launched a partnership with England, Scotland, CYMRU and the Northern Ireland National Football Teams to promote healthy eating.
EE 5G store at Wembley Stadium provides AR shopping experience for England fans
EE has created an AR shopping experience at Wembley Stadium for England fans, guided by an avatar of footballer Trent Alexander-Arnold.