Not-for-profit Purpose Disruptors has partnered with mobile network Giffgaff to expand its sustainability learning programme for the advertising industry.

As part of the partnership, the mobile network will grant access to the educational platform, ‘ChangeTheBrief’, to alumni of Brixton Finishing School.

‘ChangetheBrief’ features sustainability lessons from numerous experts, including UN advisors, and aims to promote sustainable lifestyles within the creative industries.

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Lisa Boyles, head of go-to-market and media, Giffgaff, said: “This partnership allows us to collaborate with Purpose Disruptors in two truly important ways to Giffgaff’s values and ESG focuses, driving momentum in sustainable advertising and behaviours and connecting people to their potential.

“We are absolutely delighted to be able to ensure free access to ChangeTheBrief for the students at Brixton Finishing School and to hear about the positive change this creates for the future advertising industry.”

In addition to its new partnership, the not-for-profit has developed new training content for the platform, including a new module from ex-UN climate strategist, Paddy Loughman.

The programme will also include workshops, centring on topics such as ‘Climate Literacy for Leadership’.

Rob McFaul, co-founder of Purpose Disruptors, said: “It’s vital organisations mitigate future risk and upskill their workforces for a climate-impacted future, and accelerate adoption of sustainable behaviours. Organisations who do this will be prepared for the future economy.”