GiffGaff and MG OMD have launched the ‘Up to Good Collective Fund’ to encourage clients and agencies to help support climate action initiatives.
‘We’ll take it from here’: Giffgaff thanks ‘bad’ brands for showing them ‘how to be good’ in latest campaign
Mobile network Giffgaff has today (14 April) unveiled a new brand positioning and creative North Star with the launch of its latest integrated campaign “Ode To Bad”.
Feeling the pinch: 6 times brands have adapted their messaging for the cost-of-living crisis
MB explores how a wide variety of brands are adapting their messaging to make it cost-of-living appropriate as consumers battle economic hardship.
Channel 4 partners with major consumer brands to help viewers with the cost-of-living crisis
To help with the cost-of-living crisis, public broadcaster Channel 4 has revealed an exclusive collaboration with seven major consumer brands.
Giffgaff’s new campaign launches price-freeze promise to help with cost-of-living crisis
Giffgaff has launched a bold new campaign which will see it freeze its prices in the hopes of providing some much-needed stability to its customers.