US-based holding group Omnicom has reported $3.7 (£2.8) billion in revenue across the first quarter of 2025, with promising organic growth figures of 3.4%.

This comes as the firm prepares for its long-awaited takeover of rival IPG, which will create one of the largest and most powerful entities within the global industry.

However, the group’s net income decreased by 9.7% year-on-year, with media/advertising and precision marketing continuing to anchor its wider figures, registering organic growth of 7.2% and 5.8% respectively.

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“Media, by far, is very strong and continues to be very strong,” said CEO John Wren.

“Last year, we topped the leagues in terms of new business wins and retention.”

He said advertising “needs to be separated into two different areas”.

“Both are being highly affected by technology, but creative is our IP. That’s always going to be at the centre of what Omnicom does. If everybody had the same generative AI tools on their desk, what would make a difference? A brilliant creative idea,” he added.

By comparison, media and advertising only grew by 6% year-on-year in Q1 of 2024, indicating Omnicom’s robust figures going into the merger, although branding, retail commerce, PR and healthcare all declined year-on-year.