London waxwork attraction Madam Tussauds is looking to convey the range of different emotions that visitors can feel with an “immersive” new campaign ahead of the school holidays.
Crafted by London-based creative agency Modern Citizens, ‘Feel it Yourself’ directly invites people to come and experience the Merlin Entertainment attraction for themselves during the Easter break.
Centred around a series of three 15-second spot, the creative showcases Madame Tussaud’s array of big-name replicas, including Timothée Chalamet, Harry Styles, the Royal family and Marvel’s superheroes.
Stu Outhwaite Noel, chief creative officer at Modern Citizens said: “Madame Tussauds London isn’t just a place full of extraordinary celebrity figures, it’s a place filled with extraordinary emotions, reactions and feelings that visitors simply can’t get anywhere else.”
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“With this campaign, we wanted to make those completely unique feelings the star of the show, with our celebs – for maybe the first time ever in Tussauds advertising – the supporting cast. But don’t take our word for it. Go feel it for yourself,” he added.
Produced by Eyeline Pictures and directed by Chloe Victoria Hughes, the work will run across social media, online video and digital out-of-home throughout the UK, France, German and the Netherlands for Madam Tussauds Amsterdam. Media planning and buying was handled by Wavemaker UK.
“Madame Tussauds is an experience that can only be truly understood once you’ve visited. We’ve been curating and developing our experience for more than 150 years; with a supercharged refresh across the whole attraction in the last five, meaning it’s more dynamic, immersive and unmissable than ever,” Steve Blackburn, GM at Madam Tussauds London.
“The ‘Feel it for Yourself’ campaign is the closest we’ve come to authentically emulating the feelings you experience when visiting Madame Tussauds London, and we’re incredibly proud of the campaign we’ve created together with Modern Citizens.”
