Irish whiskey Jameson has partnered with sports firm Puma to release a limited-edition collection celebrating football supporters of all generations and backgrounds.
The campaign features former Ireland and Newcastle star goalkeeper Shay Given and will form part of both brands’ commitment to making the fan experience more welcoming, enjoyable and inclusive as official partners of the English Football League (EFL).
The collection will feature a co-branded football, alongside hand-painted custom Puma Kings boots crafted by Welsh sports footwear designer Dan Hayes.
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“We’ve been wanting to work with Puma ever since we got introduced through our shared EFL partnership. The chance to come together with a fellow heritage brand, one full of stories and culture, felt too good to miss,” said Josh McCarthy, Pernod Ricard UK brand director.
“Especially given our shared passion for the game and work in the communities. Football brings people together like nothing else and so this collection just raises a toast to all those people you know through football. Just like a glass of Jameson, the beautiful game has a way of uniting people from all generations.”
