Online retailer The Very Group has launched HelloStudio, an in-house data-led creative solution.

The new offering will allow The Very Group to provide a multi-channel creative service that uses the latest technology to offer bespoke and tailored content.

Julie Phelan, head of creative at The Very Group said: “I’m thrilled to unveil our new creative proposition, HelloStudio.

“We’ve been working with brands, delivering eye-catching creative campaigns for years now, so while the proposition is new, working with brands has been at the heart of The Very Group for a long time,” she added.

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HelloStudio will utilise the retailer’s customer data to collaborate with brand partners on new concepts.

This move follows the rollout of The Very Media Group.

Phelan described the business as having a “proven record of conceptualising and delivering channel bespoke content which customers love”, harnessing new technology to enhance its “rich content”.

“Just one example of this is our use of AI to help amplify illustrations which our team creates for storyboards, it helps to speed up processes and adds another dimension to the vision,” she said.

As a creative team filled with curiosity, we’re always looking for new ways to take campaigns to the next level, and embracing new technology plays a big part.”

Very UK is supported by Littlewoods UK, which was established in 1923, and Very Ireland, which is among Ireland’s largest pureplay digital retailers.