Crisp brand Walkers has teased its fans for April Fool’s with an out-of-home and social media activation suggesting a packaging swap for its two flagship flavours, Cheese & Onion and Salt & Vinegar.

Created in partnership with London-based creative agency VCCP, the stunt features billboards and viral meme posts showcasing Salt & Vinegar in blue packaging and Cheese & Onion in green, in a bid to spark debate and speculation online.

The April Fool’s push plays on the traditional gripe that many Brits have about the brand going against the industry grain by using blue bags for its Cheese & Onion flavour and green for its Salt & Vinegar.

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Fans of the brand have been reacting to the news on social media, with some rejoicing: “I hope this is real because it makes so much more sense” and “Guys this is the best news ever”.

Whereas others have taken a more sceptical approach to the news: “NOOOOO WHY WOULD YOU DO THAT”, “You’ve literally confused the whole of England” and “Wow that feels so weird”.

Mark Orbine, ECD at VCCP said: “We loved playing with this long-standing controversy, we’ve created a campaign that taps into nostalgia and the passion of crisp lovers everywhere this April Fool’s.”