Coca-Cola has brought back its viral ‘Share a Coke’ campaign to encourage people to express appreciation for their loved ones.

The relaunched campaign will have a wider range of names available, and if consumers cannot find their name in-store, they can add it by scanning a QR code (found on the can), which will take them to the ‘Share a Coke’ digital hub.

It was devised by WPP Open X and led by creative agency VML, with support from Ogilvy PR, EssenceMediacom and Subversive.

To celebrate the relaunch, Coca Cola has launched the ‘Share a Coke Memory Maker’, a digital experience that allows users to create personalised videos using their own content.

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Islam ElDessouky, global VP of creative at Coca-Cola, said: “The iconic ‘Share a Coke’ is back and supercharged at a global level, celebrating the pure magic that happens when people connect. It’s not just about likes and shares—we’re talking real-world moments amplified.

“Get ready for a whole new level of sharing with fresh experiences and ways to spark joy with your crew. We’re bringing new channels and experiences to this campaign to help people uplift friendships through real-life everyday moments.”

According to the firm, the marketing drive embodies its ‘Real Magic’ philosophy, showcasing the joy of connection.

To support the campaign, Coca-Cola has unveiled a series of out-of-home adverts.